汽车制造商仍然没有达到自己的电动汽车销售目标

汽车制造商未能实现自己的电池电动和插电式混合模型的目标,因为它们不会足够快地增加这些车辆的报价。虽然制造商抱怨缺乏充电的基础设施和激励措施,但该报告通过T&E宣布,他们可以明确表明他们可以更明显地满足自己的目标。

与大约370架常规燃料的型号相比,售价约有30个电池和燃料电池电动机。但现在已经清除了许多型号根本无法在陈列室出售,其他型号有很长的等待时间。电动汽车的选择非常有限,等待时间才能接收这些汽车,有限的可用性和大概是缺乏对照投资是有助于汽车的缺乏销售。

从领先的营销分析公司兼耳面购买的数据表明,汽车制造商正在为市场推出电模型努力。Whilst around 30% of British, French and German consumers say they would consider buying an electric car, just 1.5% of advertisement spend was on zero emission models and 1.4% on plug-in hybrid models in the EU’s largest car markets: Germany, France, UK, Italy and Spain. Across the EU, advertising spend is likely to be significantly lower than this percentage as little promotion of zero emission models is likely out of the major new car markets. In Norway (where 4 out of 10 cars sold were battery or plug-in hybrids in 2017), OEM’s advertising spend on zero emission cars as a proportion was much higher (10%), indicating companies tending to follow demand rather than creating a new market.

分析汽车制造商未来的市场增长显示期望是为了强劲增长,这使得2025年,预计销售的26%的新车将是电动的。但过去的绩效表明,没有规定,他们将无法实现他们的愿望。这就是为什么即将到来的汽车公司2规则在定义到零排放解决方案的过渡速度,特别是通过销售目标或通过用于零和低排放车辆的贷记借记系统,以及零和低排放车辆的结合销售目标。2减少目标为2030年的50-60%,2025年25%。